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Why Non-Marketers Should Consider Marketing Classes

When you walk down the streets of Manila and ask random people about digital marketing, you’ll find that not too many people understand the value that it can offer the local business community.

The concept of taking your business online is still relatively new, especially to several owners of small to medium sized businesses. But when you go through the most recent survey conducted by the Digital Marketing Philippines regarding the country’s internet usage, you’ll realize how big the potential is for local businesses and professionals to succeed online.

With 336 million Filipino internet users—that’s 39% internet penetration rate out of 97 million people, and a 101% mobile penetration rate reported last year, the Philippines is ripe for a digital overhaul.
It won’t be far along before we catch up with other countries, in terms of optimizing the internet to further the business industry. So, regardless if you’re a start-up owner or a freelancer, you should consider looking into what the internet can do for you or your company, and learn it.

Online Marketing is not just for Yuppie Millennials
It is important to note that among the millions of internet users, 70% of them are below 29 in age. This may be one of the reasons that many Filipinos who belong to the older demographic dismiss online marketing as something only the yuppie millennials can relate to.

However, if you’re employed, self-employed, or have your own business, you should know that digitalizing of businesses and other entities is inevitable. This will happen sooner than you think and would require you to be on board, as well as be familiar with online marketing when it does.

To help you pick up the necessary information, you should consider taking up online marketing classes. Here are some reasons that might help in your decision-making.  

1. Your Market Is on the Web

If you own a business, the internet poses an advantage to you. Then again, you need to understand online marketing first to be able to make the most out of it.

According to the survey done by Digital Marketing Philippines, out of the 33.6M internet users, 42% of them are spending an average of 21.5 hours online.

For a regular web user, these numbers may not mean so much, but online marketers recognize these numbers as an opportunity to expand their reach and connect with consumers.
When it comes to eCommerce, you’ll find that Filipinos are becoming more and more confident about using the internet for purchase transactions. Online shops are thriving, concert tickets get sold out online, and airlines book and cancel tickets via the internet.

2. Online Marketing Evens out the Competition

One of the things about the internet is that it gives you a fighting chance to compete in the market against some of the biggest brand names in the industry.

With the dynamics continuously changing and evolving, you’ll find yourself almost always on the same boat as the others, learning and relearning the ways of the internet, and using it to grow your business.

3. The Internet Offers More Work Opportunities

We keep hearing about how difficult it is to find a job nowadays, but the internet offers a lot of work opportunities for young professionals, most of which require at least a basic knowledge in online marketing.

Some of these positions being offered online are Content Writing, Digital Marketing, Content Strategist, SEO specialist, and so forth.

Having online marketing skills can help you move forward in your digital marketing career.

4. The Internet Offers More Business Opportunities

Setting up a business nowadays doesn’t require a massive financial investment. All you need to do is put up a website, create social media pages, and you’re good to go.
You can choose to target local consumers or go global, depending on the type of products or services that you offer.

However, without any knowledge in online marketing, you won’t be able to grow your business. You need to understand how to promote and market it, including learning how to get your website seen in search results and how to use social media for promoting yourself.

According to the survey, 96% of today’s mobile users are using social media. Facebook, Twitter, Instagram, YouTube, and Pinterest are great avenues for promotion and advertising; however the dynamics of traditional marketing are different from that of online marketing. Knowing the latter will help you steer your business in the right direction.

5. The Philippines Is Poised to Conquer the Digital Industry
The government recognizes the value of the digital industry and has been working on improving on the information and communication infrastructures with the Commission on Information and Communication Technology (CICT) over the past few years.

Once launched, it will open doors to a new market. Having online marketing skills can help you penetrate this market and enjoy the best portion of it.

Build Your Online Presence

If you’re one of those people who want to offer your services on a freelance basis, this is a good time for you. Nowadays, more and more companies based abroad, such as in the U.S., Australia, Europe, or other Asian countries are looking to outsource to the Philippines.

There are hundreds of clients looking for your set of skills, but you need to learn to market yourself online to catch their attention and engage them. LinkedIn is an excellent example of this. Many company executives sort through the tons of profiles of people from all over the world, looking for the right person to handle certain areas in their businesses.

What does it take for you to catch the eye of the right people in the industry? How do you build your presence online?

You may be starting out as a freelancer, but there’s a pretty good chance that you’ll eventually run your services as a business. Having a good grasp of the concept of online marketing can help you boost your branding and engage the right customers instantly.

Know the Fundamentals

Bigger companies partner with and depend on BPO companies for their online marketing needs.

Outsourcing your digital marketing department is a good thing, but it’s better for you to understand how it works. Are you investing on the right company to do your marketing for you? Are they delivering the results that you need?

Knowing the fundamentals of online marketing will help you understand what your digital marketing agency is doing and be able to participate actively and decisively in the process.

Shift to a Viable Career
Fortunately, there are a lot of ways to study online marketing. As the demand for online marketing skills increases, so is the availability of trainings and workshops for those who want to learn it. There are social media classes and digital marketing workshops being offered left and right.

You don’t have to be a marketer to sign up for these classes. In fact, online marketing skills are necessary for every profession or industry. Just think about it, even artists are promoting and selling their artworks online.

The internet has an array of viable careers for you to grow into. You can start off as a content writer, learn SEO along the way, then develop into a digital strategist. Who knows, later on, you can start your own digital marketing agency.

Or you can be an entrepreneur and learn to propel your business to success using your knowledge in internet marketing. However you may pursue your online career, note that this is the best time to take your place at the forefront of a rising industry in the Philippines.


It’s worth the money you will put into it. Enrolling for online marketing classes is one of the best investments that you will ever make in your career. 
Henry Banayat

Henry Banayat

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